Does Video Marketing Have to Cost You a Lot of Money?

Let’s get one thing clear. One of the main reasons why your competitors probably haven’t jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not cranking out one marketing video after another probably is not due to their inability to appreciate the power of video marketing.

In fact, most people in the marketing field would agree that video marketing brings a lot of value to the table. This is not the argument. This is not where people disagree. Instead, people have all sorts of misconceptions regarding the costs of video marketing. They can see the benefits with no problem. What they’re unclear on is whether the costs would justify the benefit.

Use video marketing to reach out to your customers. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. If you need to generate some interest, give people a chance to win a free product if they send you a question.

Most video marketing attempts fail the first time

What really clouds this whole picture is the fact that when you try anything the first time around and you don’t have some sort of blueprint of plan your chances of failure are quite high. This is not just a video marketing thing mind you. This applies across the board.

Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products. Show the different functions, test the products in extreme situations and do a lot of close ups.

Maybe you’re trying to ride a bike. Maybe you’re trying to build a house or an addition. Maybe you’re trying to do a painting or you’re trying to sculpt. I am almost guaranteeing that your first few attempts are not going to be all that good. You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes. How come. They did not have proper guidance and that’s the good news here.

With the proper blueprint or coaching or video marketing consulting, you don’t have to commit those beginner mistakes. Your stuff doesn’t have to look amateurish and basic. You can come up with something truly professional the first time around. In fact, it’s not uncommon for small businesses to get out of the gate with high-quality videos that connect powerfully with their target audience members.

Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one hard-hitting quality video after another. If they can do it, you can do it too.

To help garner even more views embed your video in your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter.

This really is not an issue of cost but more of information. With the right information, high-quality videos that truly go a long way in building up your brand doesn’t have to cost a lot.

There are many ways to solve the video marketing problem

For people who are new to video marketing, try to keep your videos short. Around 30-45, seconds is a good length to start. You really do not have a lot of time to get your message through with the viewers’ short attention spans. As you become more experienced, you will notice that you are able to get your message across within this time frame easily.

One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood or Madison Avenue level videos. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos.

You really just have to know your niche. More specifically, you just must know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is. Instead it has everything to do with your video’s ability to communicate with your target audience members on a very human, personal, and emotional level.

There are many tools you can use

One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That’s all there is to it. You will end up looking over produced and fake if you do more than that. Real is honest and reliable.

Another piece of good news. You can drastically reduce your video productions costs by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot, and these really are your meat and potatoes videos. These are the kind of videos that really champion your brand, but the levels beneath this kind of video are not as quality intensive.

You can use the software to crank out a video for supplemental marketing. You can use software for video that is intended to supplement or support your text content. Obviously, the relationship with these different video levels goes a long way in reducing your overall cost. Keep the facts above in mind if you are still on the fence regarding video marketing. It doesn’t have to be expensive. It doesn’t have to cost a lot.

If you plan to begin a video marketing campaign, put some time into designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips. This organized, clustered way of presenting your videos will help to draw more viewers, and thus more customers.

Do they have to cost you a lot of money?

Let’s get one thing clear. One of the main reasons why your competitors probably haven’t jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not cranking out one marketing video after another probably is not due to their inability to appreciate the power of video marketing.

Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time consuming to make them and put them up online. Therefore, while they are very valuable, you should engage in other tactics as well.

How To Find A Great Auto Repair Shop

Don’t choose a shop just because of convenience. Once you have determined that the shop is qualified, Convenience is a plus. But only after has a good reputation and backs up their work with a good warranty. Remember that a good shop may be convenient but the most convenient shop may not necessarily be the best shop for you.

Don’t pick a shop based on “special offers”. OK, we all do it. It seems to be the market trend nowadays. You want your shop to be competitive, of course. But even more important you need to have the job done right. Unfortunately it is all too common for many shops to bring the car in the door with a loss leader and then charge a higher amount as the work progresses. This is due somewhat to the nature of the industry. But, if you see a price that seems unrealistically low it probably is. You will be better off going with a shop that gives you professional service and backs up their work. Quality will win out over low price every time. The savings will come with a longer lasting and more trouble free repair.

Don’t pick a shop just because they look like “good old boys”. Poor choice. Some of those good old boys are great. Others have never moved out of the past and can’t cope with today’s vehicles very well. Get recommendations and proof of qualifications rather than looking for a good old boy shop.

Choosing a shop based on a low “labor rate”. This is one of the worst ways to choose a shop. Price shopping for a service this way just does not make sense. There are just too many variables. Only one of those is the price. And the final price may not be even remotely related to the “labor rate”. If you need an idea of cost just ask for that and not the labor rate. If you base your buying decision on the “labor rate” you may find a shop that gives you a low rate, takes longer and charges you more for the job than you would have paid at a higher rate shop. The end result could be a shoddy job for about the same price as you could have paid for a professional one.

They can get me in right away! Oh really, then they must not be that busy. If that is so then maybe they are really not that good? Sometimes a good shop can get you in quickly. Often they are booked up for a day or two in advance due to their reputation though. This could really backfire on you if you end up in a shop that is never busy because they are doing terrible work. Getting your vehicle back soon is important. But, getting it fixed correctly is even more important. Wouldn’t you agree?

They can get it done right away. A good job takes some time. A good shop can reduce that time but they cannot eliminate it. Most people do not realize the amount of time their vehicles must be in the shop for certain jobs. Choosing a shop based primarily on this criteria is usually a mistake. Some shops will, unfortunately promise anything to get the job. That does not mean that they will necessarily deliver on that promise once the job has started.

They don’t have very many staff or support people so they can charge me less than a shop that does. Again, this reasoning is faulty. Most modern facilities have a ratio of almost one support person to each technician in the shop. This allows the technicians to do the maximum productive work without undue interruptions and distractions. Therefore the entire procedure is more efficient. With too few support people the production staff will spend way too much time doing tasks not directly related to the services or repairs on the vehicles. The end result will often be lower quality work due to interruptions and higher prices because of an inefficient business model.

My neighbor went there and he said they were great. Actually this is one part of a good plan to choose a good shop. However, before you buy into this recommendation ask a few more questions. What did your friend have done? How many times has he been there? If he had any problems how were they resolved? If he went in one time for an oil change and you need a transmission repair, there may be a problem here. Make sure the shop is qualified to do the type of work that you need. And try to find a shop where an acquaintance has been to more than once. Recommendations are an excellent way to find a good shop. Just make sure the recommendation is qualified.

They seem really nice and I feel that I can trust them. This is actually a very good sign. A feeling of trust is very important when dealing with a service or repair shop. Just be sure that this is one good component out of several. Some folks are very good at schmoozing you on the front counter. That, in itself does not mean they are a good shop. You need to take more into account than that. You need to find out if they are qualified and give you a good warranty as well as a good feeling.

Jumping around to just any shop for small jobs until you need something really important. Not a good idea at all. There are shops today that can and will take care of almost all of your vehicles needs. If you establish a good relationship with them on the smaller jobs they will be much more likely to get you in and treat you right when you need a larger job. Some shops won’t even talk to you for an emergency job unless you are already and established client of theirs. Start with an oil change to check out the shop and to help you decide if that match is right.

Get those recommendations from friends and neighbors. As I said before, just make sure they are qualified. Any shop can have a few folks that have had a bad experience or a bad attitude. However, they should be a very small minority of the total clients. Take into account the personality of the person that is giving you advice before you decide not to consider a shop that seems OK to you.

Contact some independent sources. Start with a call to or visit the websites of BCAA, the BBB or the local Chamber of Commerce for a list of member shops. The B.C. Automotive Retailers Association is another source of shops committed to customer satisfaction.

Next phone some shops from your list above and ask some questions. Call them to get a feel for how they answer the phone and how you are treated on this first contact. Tell the person that answers the phone that you are looking for a qualified shop for your vehicles. Ask if they can spare a few minutes to answer some questions. If you catch them at a busy time ask for a good time to call back.

Next, ask them what services they can provide. Ask them if they have any industry affiliations such as trade associations. Ask if they have a code of ethics and if they follow it. Ask them how many of their technicians are certified. Ask them how long their technical staff has been in the industry. Ask them how long they have been in business. What is their standard warranty for most jobs. One year is a minimum standard. Ask if they have a technical resource like Alldata or Mitchell on Demand to access service bulletins and recall information.

Evaluate the call: Were they nice or rude? Did they seem distracted when they were on the phone with you? They should be able to handle your phone call with grace. If you like their attitude and answers so far go to the next step. If not go back to your abbreviated list and start again with the shop with the next most qualifications. Keep up this process until you find a shop that feels right to you and then go on to the next step.

Visit the shop. Drive by at first and see if it looks like a place that you would want to leave your vehicles. If it passes that test, park in their lot and visit the office. Note how you are treated, the look of the office and the attitude of the staff. They should look professional and be friendly, courteous, helpful, and efficient and act like they want your business.

Look for certificates on the walls that show government certifications and other affiliations. Let them tell you a bit about themselves. Ask the history of the shop and so on if they have time. Ask if they have any handouts that would help you to decide if they could be your shop. Let them know that you are looking for a shop to take care of your vehicles needs. See how they react to that. A good shop will appreciate your research and will be glad to start a new relationship with a potential good client.

Ask if you can meet the owner or the shop manger. If they are not too busy ask for a quick tour or a look at the shop. See if it looks clean and organized. Get a general feel for the attitudes in the shop.

If the shop passed so far schedule an appointment for an oil change or other minor service.
A note of caution here: If they can’t or won’t set up an appointment for service you probably don’t want to pick them as your shop. A shop that does not set appointments usually does not focus on preventative maintenance and is more of a “breakdown shop”. This is not what you need if you are going to get the best bang for your service and repair dollar. Also, getting you in quickly without an appointment usually means that getting you back out on time with a quality job is not very likely. A well-run shop will schedule appointments and also be able to handle some minor emergencies. If they cannot get you in for an emergency they should have a contingency plan such as rental car availability or a shuttle service to your home or work to help you when you need it.

Keep your appointment. Call ahead and reschedule early if you cannot make it. A good shop will appreciate that courtesy. Make your final decision after your first appointment. They should call you up and send you some follow up information to solidify the relationship. A really good shop will ask you to fill out a questionnaire to make sure that your service was good. They will also ask you for input to help them make the business better for you and their other clients.

Your final decision. If the shop has met all the above criteria to your satisfaction reward them with your loyalty. Schedule your oil changes and other preventative maintenance services with them. You will be glad that you took the extra effort to locate a GREAT shop when you have an emergency. You won’t believe how much less stressful it can be to have your own shop that you can trust with your vehicles from now on. If the shop did not meet all of your standards or if you had a funny feeling about them you will need to start all over with step one again until you find a shop that you can make your own. Sometimes it is not just the shop itself. Occasionally you may have a personality conflict with someone at the shop. You don’t want or need to go to a shop that you feel funny about. Look around a bit until you find one that treats you like a friend.

10 Tips for Saving Money While Shopping Online

Introduction

Online shopping has become a popular alternative to brick-and-mortar stores, especially due to the pandemic. However, it’s easy to get carried away and overspend on online purchases. In this article, we will discuss 10 tips for saving money while shopping online.

1. Shop Around

Before making a purchase, compare prices across different websites to ensure you’re getting the best deal. Use price comparison websites or browser extensions that automatically find the lowest prices.

2. Look for Coupons and Promo Codes

Coupons and promo codes can save you a significant amount of money on your online purchases. Check out coupon websites or sign up for newsletters from your favorite stores to receive exclusive discounts.

3. Take Advantage of Cashback Offers

Many websites offer cashback on purchases made through their platform. Sign up for cashback programs like Rakuten or Honey to earn cashback on online purchases.

4. Abandon Your Cart

Some online retailers may send you a discount code or offer a lower price if you abandon your cart. Leave your items in your cart for a few days and see if you receive any offers.

5. Subscribe to Newsletters

Signing up for newsletters from your favorite stores can give you access to exclusive sales and promotions. You may also receive a discount code just for signing up.

6. Use Price Tracking Tools

Price tracking tools like CamelCamelCamel or Keepa can alert you when the price of an item drops, so you can buy it at a lower price.

7. Wait for Sales

Many stores have regular sales throughout the year. Wait for these sales to purchase items you’ve been eyeing.

8. Buy Secondhand

Consider buying secondhand items from websites like eBay or Poshmark. You can often find gently used items at a fraction of the cost of a brand new item.

9. Use Credit Card Rewards

Some credit cards offer rewards points or cashback on purchases. Use these rewards to save money on your online shopping.

10. Don’t Fall for Impulse Buys

It’s easy to get carried away and make impulse purchases while scrolling through online stores. Before making a purchase, ask yourself if you really need the item.

Conclusion

By following these 10 tips, you can save money while shopping online without sacrificing quality or style.